Teenva AI & Digital Ventures builds AI campaign manager platforms for B2B marketing teams, RevOps, ABM programs, and SaaS growth orgs from Bangalore, India. Plan multi-touch nurtures, product launches, and win-back programs—audiences pulled from CRM with lead scores and churn tiers, copy variants grounded in your messaging guide, send-time optimization, and holdout-tested lift—synced to Zoho Campaigns, HubSpot, or your custom marketing stack.
Spreadsheet segment exports and one-size email blasts waste SDR follow-up. Teenva orchestrates segment logic + LLM copy + ML timing with approval gates and unsubscribe compliance—not unsupervised bulk generation.
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AI campaign manager—CRM audiences, governed copy, multi-touch sequences, and performance analytics.
Hub: AI solutions · Domain: CRM & Sales
What the platform manages
| Capability | Description |
|---|---|
| Audience builder | Dynamic segments from CRM, scores, enrichment, product usage |
| Sequence designer | Email, WhatsApp (scoped), LinkedIn task reminders (scoped) |
| Copy variants | LLM drafts per segment; brand voice + legal guardrails |
| Personalization tokens | Company, industry, use case from enrichment |
| Send-time optimization | ML on open/click history per timezone |
| A/B and holdout | Subject, CTA, offer—statistical lift vs control |
| Campaign calendar | Launch, webinar, renewal, win-back programs |
| Performance hub | MQL influenced, meetings booked, pipeline $ (scoped) |
Campaign manager orchestrates sends—it is not a replacement for your ESP/CRM contract.
Campaign types we support
| Type | Audience source | Goal |
|---|---|---|
| Inbound nurture | MQLs below SQL threshold | Educate → book demo |
| ABM (scoped) | Target account list + contacts | Multi-thread outreach |
| Product launch | Customers + prospects by ICP | Feature adoption / upsell |
| Webinar follow-up | Attended vs no-show branches | SQL creation |
| Renewal / win-back | Churn risk amber/red | Retain or re-activate |
| Partner co-marketing (scoped) | Partner-uploaded lists | Co-branded sequences |
| Re-engagement | Dormant leads 90+ days | Re-score and route to SDR |
Different from ecommerce cart recovery—B2B CRM journeys, not abandoned shopping carts.
How AI is used (governed)
| Layer | Role |
|---|---|
| Segmentation ML (scoped) | Propensity to engage, not spam everyone |
| LLM copy | Subject lines, body variants from your messaging matrix |
| RAG | Product facts, case studies, pricing disclaimers indexed |
| Send-time ML | Per-contact optimal hour/day |
| Rules engine | Suppress competitors, enforce offer caps, frequency caps |
| Human approval | Marketing lead approves sequence before activate |
| Eval suite | Banned phrases, mandatory unsubscribe, no false claims |
No auto-send of unreviewed campaigns in default configuration.
Features we implement
- CRM-connected audiences — Live sync from Salesforce, HubSpot, Zoho CRM/Campaigns
- Score-aware segments — Hot MQL + industry = fintech from lead scoring
- Multi-step builder — Wait days, branch on open/click, assign SDR task
- Template library — Approved blocks; AI fills variables only
- UTM & attribution (scoped) — Tie to pipeline reports in CRM
- Suppression lists — Customers, competitors, opt-outs, recent send cooldown
- Regional compliance (scoped) — India DPDP, CAN-SPAM, GDPR unsubscribe handling
- Webhook to sales — High-intent click → copilot alert for rep
- Embed in product (scoped) — Campaign module in your SaaS
- Analytics API — Opens, clicks, meetings, influenced opportunities
Architecture
CRM + scores + enrichment + product usage
Audience service (dynamic segments, suppressions)
Sequence engine (steps, branches, tasks)
Copy service (LLM + RAG + brand rules) → approval UI
Send-time optimizer → ESP / Zoho Campaigns / WhatsApp API
Event stream (open, click, reply, unsubscribe)
Attribution + holdout analysis → retrain segments/copy
Built with API integration patterns—your keys, your data residency.
Integrations
CRM & channels
AI campaign manager vs sibling CRM AI
| Product | Focus |
|---|---|
| AI campaign manager | Plan and run multi-touch marketing programs |
| AI lead scoring | Rank who sales should call |
| Sales copilot AI | Rep 1:1 email and call prep |
| CRM data enrichment | Fill CRM fields for personalization |
| Customer churn prediction | Risk scores for retention plays |
Marketing AI siblings go deeper on single channels: content generation, ad optimization, email personalization—campaign manager coordinates them (scoped).
More emails does not mean more pipeline. We tie campaigns to CRM segments, holdout tests, and SDR handoff when intent spikes.
Why Teenva AI
B2B-first
Long nurtures, multiple stakeholders, CRM attribution—not D2C blast logic onlyGoverned generative AI
Brand-approved templates; LLM fills slots, not free-form spamRevOps alignment
Same team that ships scoring and enrichmentIndia delivery
Zoho-native stacks common; global ESPs supported (scoped)Full build
Web admin UI + backend if you productize campaigns
Delivery process
Discovery
Funnel stages, ESP/CRM stack, compliance, success metrics
Segment catalog
Core audiences tied to scores and lifecycle
Messaging matrix
Offers, proof points, banned claims for RAG
Sequence design
1–2 pilot programs (e.g. inbound nurture)
Integration
CRM lists, webhooks, UTM schema
Approval workflow
Marketing sign-off UI
Holdout test
10–20% control on first send
Launch + monitor
Deliverability, unsub rate, SQL influenced
Iterate
Winning variants promoted; losing steps retired
Explore
Frequently asked questions
No—we orchestrate audiences and copy; you keep ESP send reputation and contracts.
Default no—marketing approves sequences; optional auto for pre-approved blocks (scoped).
Yes—dynamic lists like score > 80 and no activity 14 days.
Yes—audiences from churn prediction with strict frequency caps.
Template messages in sequences where Meta-approved (scoped).
Use cart recovery and recommendations—this product is CRM-led B2B.
UTM + CRM influenced oppty fields; holdout vs treated cohort (scoped).
Global suppression list; audit on consent fields (scoped to your legal design).
Yes via custom software development (scoped).
8–12 weeks pilot—one segment, one sequence, one ESP integration.
Related CRM & Sales AI solutions
Build your AI campaign manager
CRM audiences, governed copy, multi-touch sequences, and holdout-tested lift for B2B marketing.
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